Action Collectibles and
the Incorrect Earnhardt’s First Start Paint Scheme
NASCAR was riding a wave of merchandising popularity and at the
time there was no star bigger in the sport than Dale Earnhardt,
Action Collectible was ready
to cash in on the popularity of Earnhardt and was poised to mass
produce both 1/24 and 1/64 die casts of the Ed Negre-owned car
that Earnhardt, Sr. had made his first career CUP start in at
However, the only photo that
Action could locate on the internet was one I had taken at
in July 1975 (shown at left).
photo was hosted on a car modeling forum bulletin board during
the 1998 time period.
used the photo I had taken at Fairgrounds Speedway and went on to
produce thousands upon thousands of the 10,000 RPM sponsored
number 8 Dodge Charger. The only problem was Earnhardt had run
the Negre Dodge at the World 600 on May 25, 1975, using a
one-time only blue paint scheme (shown at right).
Eventually, photos taken at the World
600 began to surface and Action realized the error.
However, the proverbial die
had been cast and the rest is merchandising history.